Seven Days Defends Macro Lagers Against Local Beer


“While I think the Alchemist’s Heady Topper is a decent beer, I don’t get the frothing fever it provokes in many local drinkers. Nor did I totally understand the Switchback craze a few years back. I’ve always found Long Trail to be overrated. And Magic Hat Brewing Company’s #9, on my palate, simply sucks.”

In Seven Days, Dan Bolles writes “In Defense of Six Beers We’re Not Supposed to Drink“.

I’ve held off on linking to this article, because I feel that beer snobbery and anti-snobbery snobbery are essentially two sides of the same coin and neither side needs promoting or encouraging. There’s been numerous well written (and not snobby) articles written about macro lagers, but saying specific beer “sucks” and others are “overrated” is snobby and snarky regardless of whether you’re talking about craft or mass produced beer. For examples of well written, non-snobby articles about macro lagers, see Jeff Baker’s articles in the Burlington Free Press.

The Seven Days article sounds like Dan got upset because he was denied a Budweiser at Three Penny Taproom and took offense to a sign posted there. He goes on to say that Magic Hat #9 sucks and Long Trail, Switchback, and Alchemist Heady Topper are all overrated.

Common sense should take offense to Dan’s defense. These same six macro beer that he’s defending against the incursion of craft beer has 92.2% of the total market (by volume) and 85.7% of total market (by dollars) (2013 stats via Brewers Association).

I’m not sure that saying “I like Budweiser” and taking sides with > 85% of the United States takes courage. To me, it feels like something akin to a perceived persecution complex. There’s no threat to macro lagers or big beer business from craft beer. With only a 8% craft beer market, I’m not sure big beer needs any help in their defense since the majority of big beer has already resorted to making “crafty beer” in hopes of trying to take back that 8% market share.

It’s sad to see that the issue after Corin Hirsch (former Food+Drink writer) left Seven Days that the paper turned to taking cheap shots at local businesses by saying their products “sucks” and are “overrated.” Maybe the Seven Days editors decided they wanted to be an Internet troll and generate lots of pageviews, so they can charge the same local craft beer pubs and breweries higher advertising rates.

 

About the Breweries

Alchemist Brewery

Brewery:
Alchemist Brewery


Website: http://www.alchemistbeer.com
Address Work 35 Crossroad Road Waterbury VT 05676

View our Alchemist Brewery information page.

News Archives for Alchemist Brewery
For the most up-to-date brewery related news, view our Alchemist Brewery news section.

Long Trail Brewing Company

Brewery:
Long Trail Brewing Company


Website: http://www.longtrail.com
Address Work 5520 US Route 4 Bridgewater Corners VT 05035

View our Long Trail Brewing Company information page.

News Archives for Long Trail Brewing Company
For the most up-to-date brewery related news, view our Long Trail Brewing Company news section.

Magic Hat Brewing Company

Brewery:
Magic Hat Brewing Company


Website: http://www.magichat.net
Address Work 5 Bartlett Bay Road South Burlington VT 04503

View our Magic Hat Brewing Company information page.

News Archives for Magic Hat Brewing Company
For the most up-to-date brewery related news, view our Magic Hat Brewing Company news section.

Switchback Brewing Company

Brewery:
Switchback Brewing Company


Website: http://www.switchbackvt.com
Address Work 160 Flynn Avenue Burlington VT 05401

View our Switchback Brewing Company information page.

News Archives for Switchback Brewing Company
For the most up-to-date brewery related news, view our Switchback Brewing Company news section.

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